Talk memes to me

Ever wondered if memes are the real reason your inbox is full?

By Tiya Chugh

Whether you’re a “chill guy” (literally or metaphorically) or drowning in existential dread, you’re speaking meme now. Those absurd, often nonsense-filled posts that flood your feed have gone from “Oh, cute” to “Yep, this is how we communicate now.” The real flex? Forwarding that viral post with a laugh, or better yet, a snarky caption, before it becomes yesterday’s news.

“Marketing with memes is the ultimate Sigma move. Brands like Sony, Razer, and KFC drop bangers, and we happily pay the Fanum Tax. Just vibe past the Skibidis and dominate,” says Prathmesh Vashishtha, a 22-year-old Data Scientist and professional reel scroller from Gurugram. Who says marketing has to be all loud, in-your-face ads on TV? When you can make someone actually laugh instead of giving them a migraine, you’re already winning.

Imagine, you’re on Bumble/Tinder, trying to impress your date, when Zomato (your 3 a.m. soulmate) drops a notification: “Flirt all you want, but we’re the ones they’ll call home.” Thanks to memes, brands have become the ultimate wingman, killing your chances at romance while raking in sales. Talk about a win-win!

Not just in your personal life, these quirky trends are invading work emails too. Now your boss wraps up messages with a surprise line, like “Have a great day!” followed by a “I’m not procrastinating, I’m just taking a mental health day… every day” image. It’s like the old “I’m busy, don’t bother me” sign-off got replaced by a punchline that hits harder than your deadlines!

And let’s not forget official WhatsApp groups, where conversations are just a flurry of stickers and GIFs, with zero words. You open the chat, and it’s all animated reactions, saying more than any email ever could. Teamwork? Sure. Getting things done? Not so much. No words, just stickers, and somehow, it’s still a “productive” day.

Memes have completely changed how we handle emotions. Feeling down? Here’s a dog with a pouty face to fix that. Annoyed by work? Oh, there’s an image for that. Small win? You bet there’s one for that too. We’ve turned emotional expression into a scrolling sport, because why confront feelings when you can laugh through them?

Let’s face it, they are better partners than your boyfriend, babygirl. They actually make you laugh, unlike someone who’s probably forgotten what humour is. At least they won’t ghost you after a month. You should definitely try it—nothing like a good laugh that actually sticks around!